What is Google AdWords?
AdWords is a promoting system that Google created to help organizations arrive at online target business sectors through its search engine platform and partner sites. These partner sites have a text or picture that shows up on the page after a client looks for keywords and phrases identified with a business and its products or services. On Google.com, AdWords advertisements commonly show up in specific areas at the top and right-hand side of a search results page.
You can pick keywords linked to your brand, products, services, and industry for your AdWords account. When consumers seek these expressions, your ad will be served to them. You only pay when a user clicks on your ad and visits your website or calls your business using "click to call."
How does AdWords benefit ecommerce businesses?
The two chief ways AdWords can improve your online business are by enhancing brand recognition and sending adequate traffic to your site.
Additional benefits of using AdWords include:
Customers linking certain keywords and phrases with your business
You can choose with AdWords, which means the ads follow a customer to other Google sites like YouTube and reduces cost-per-click
You have the versatility to decide which sites host your ads
Concentrate on your target market by setting in on certain areas and cities
AdWords recognizes who is searching for your products
AdWords helps you use current campaigns and support results for the recovered overall success
Google AdWords assists consumers to get what they're seeking. Including a different selling point in your ad can also help customers discover why your business is reliable than your competition.
AdWords is an affordable, simple to use advertising platform that can improve traffic and sales for your eCommerce store.
Frequently Asked Questions
Google AdWords is a swift way of making targeted traffic to your website. It is swift to set up, and faster to generate traffic than SEO (usually). Both are open-ended investments, but you’ll only pay for AdWords clicks when people are interested in your product.
- Knowing your advertising purposes
- Knowing your products and their profitability
- Determining which campaign types are most appropriate
- Building the correct campaign building to drive down costs
- Your campaign ideas may result in several AdWords campaigns being created to be more effective
- Creating many ‘ad extensions’ to make your adverts more attractive
- Writing copy for many different adverts
- Creating or providing input to several different banner adverts (if using display)
- Setting accurate conversion tracking within Google Analytics
- Minor modifications to your website to allow conversion tracking …and lots more